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落下壹個季節 於 2019年01月16日發表   人氣:162


 

  With a wealth of inspiration at consumers?ˉ fingertips, clever marketing creative has never been more .

  2018 saw a number of brands launch creative and innovative travel marketing campaigns. Here are seven we think are particularly noteworthy.

  Towards the end of the year, Tourism Ireland launched ??Fill Your Heart with Ireland?ˉ ¨C the first-ever global marketing campaign made using heart-rate data.

  To do so, it asked a married couple to wear custom-made technology during a holiday in Ireland (as well as head-mounted cameras). It then tracked their physiological responses to various experiences, and used the data to determine which footage made it into the final ad.

  The idea was to show the ??heart-filling?ˉ effect Ireland has on visitors through raw data (and not online reviews or biased opinion). Combining storytelling with technology, the campaign certainly has the desired heart-warming effect Annie KO.

  Geo-politically, 2018 was a depressing year in many ways. However, some brands took the positive step of highlighting their own beliefs and values, as well as opinion on political and social issues.

  Airbnb took a stance against Donald Trump?ˉs travel ban, which in June was upheld by the Supreme Court. Immediately releasing a short video in response, it highlighted the brand?ˉs belief that ?°to limit travel is to turn back progress.

  A timely and assured piece of marketing; it helped make the brand?ˉs position on the issue clear, while staying relevant to its own product.

 

  Virtual reality hasn?ˉt been as widely adopted as once expected. For the travel industry, however, it can still be an effective way to create immersive and engaging experiences for consumers.

  This was the aim for Hong Kong Tourism Board last year when it launched a VR time travel experience in partnership with Timelooper. The activation enabled visitors to the observation deck sky100 to experience what Hong Kong was like in the 1960?ˉs and 1980?ˉs. It recreated a battle between two kung-fu fighters on Hollywood Road, as well as a dramatic aircraft landing at Kai Tan airport.

  Virtual reality activations can often be forgettable, but this one showcased a location in an exciting and engaging way.

  Safety videos were once a bit of an afterthought for airlines (and a boring necessity for travellers), but in recent years they?ˉve turned into more of a marketing opportunity as brands try to outdo each other on the celebrities they can persuade to take part.

Hong Kong Tour is renowned for its shopping, dining, heritage and culture. Find out the available tours in Hong Kong and useful information for planning

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